
×Nissan Australia2026 · eLearning Development Proposal
Six connected service modules, redesigned from source material into one clear, cohesive and engaging learning experience.
Built on one reusable Custom HTML template that can grow with future Nissan learning.
Executive summary
Buddy has reviewed the 6 supplied NSSW NEXT documents and counted 17,929 words, representing an estimated 152 learning minutes across the 6 modules.
The source materials contain valuable service processes, customer behaviours and operational guidance, but will benefit from an instructional design pass before production.
Buddy will work with Nissan to organise the content, validate references to the 15 Key Actions, incorporate relevant existing videos and use the original modules as a reference point where helpful.
Buddy recommends a reusable custom HTML template so these six modules become one consistent learning journey and future Nissan programs can build on an established system.
At a glance
Content audit
Buddy has reviewed all six supplied NSSW NEXT documents and measured the complete content volume, giving Nissan an evidence-based estimate of learning duration before a single screen is designed.
17,929
Words of source content
152
Estimated output minutes
7
Embedded visuals
Estimated learning duration is based on approximately 120 source words per learning minute. This is a planning assumption that allows for reading, narration, navigation, reflection and interaction. Final duration will be confirmed through instructional design and storyboard approval.
View supplied documentsEstimated minutes use approximately 120 source words per learning minute, giving about 149 minutes across the programme, or 152 estimated minutes once each module is rounded up. Each module is then placed in the next applicable submitted band of 25, 40 or 60 minutes. Service Marketing is approximately 43 minutes, so it sits in the 60-minute band.
Module 1 uses the confirmed Microsoft Word count of 5,157 words. Remaining word counts are based on the supplied final files and will be reconfirmed during project commencement.
Instructional design
The supplied documents are comprehensive, but some material may require reorganisation, consolidation or clarification. Buddy will complete an instructional design pass before development to create a logical learning experience across all six modules.
Reorganise haphazard or overlapping material into a logical sequence.
Identify repetition and combine related information without losing required meaning.
Confirm what learners need to know, do and demonstrate in each module.
Convert customer service behaviours and dealership decisions into realistic practice activities.
Create meaningful checks that measure application rather than simple recall.
Cross-check references and numbering against the approved 15 Key Actions booklet.
The instructional design process may recommend moving detailed reference material into downloadable resources or optional exploration panels. This can reduce cognitive load while keeping important information available.
Included in every pathway
Duration protection
The current investment is based on an estimated 152 learning minutes, priced in Nissan's submitted 25, 40 and 60 minute development bands. Buddy will complete an instructional design audit before development. If restructuring, additional supplied material or video content materially changes the approved learning duration, the final investment will be reconciled using the agreed per-output-minute rate.
Validation
The six modules refer throughout to Nissan's 15 Key Actions. Nissan has advised that the numbering within the current Word documents may not align with the latest booklet.
Before storyboarding is finalised, Buddy will
Concept mock-up
Select an action to preview how the journey map would link each key action to a module.
Final labels and descriptions will be populated from the approved booklet.
Reference material
Existing assets are valuable context. Buddy will use them to understand what already works, then improve clarity, engagement and consistency.
The original modules can help Buddy understand the existing learning structure, historical design decisions, assessments and technical configuration.
Recommended reference inputSupplied videos will be reviewed for relevance, quality, duration and opportunities for integration.
The latest approved booklet will become the source of truth for action names, numbering and cross-module references.
Buddy recommends receiving the original SCORM packages. They will be treated as reference material rather than a design limitation. The new experience should retain what remains useful while improving clarity, engagement, accessibility and consistency.
Grade walk

Like selecting a vehicle grade, each build level delivers a different balance of speed, engagement and premium finish.

Select a grade below to explore each build level
Custom HTML
AUD $68,724 — complete six-module suite — $15,000 reusable template plus module builds $50,224 and $3,500 connected-module integration
Buddy's recommended approach: one reusable Nissan template connecting all six modules and supporting future learning programs.
Connected multi-module programs
A consistent customer journey
Future Nissan learning
A memorable, brand quality experience that feels world class.
A reusable digital learning ecosystem that outlives a single module release.
The initial build establishes Nissan's design, navigation, layouts and reusable learning parts. Those starting elements support all six NSSW NEXT modules and can be reused for future service, dealership and product learning, following the same principle used for Ariya and X Trail.
Technical
How the six NSSW NEXT modules are built, packaged, tracked and kept consistent from the first storyboard to LMS handover.

Technical Training
Focused, hands-on workshop learning
Storyline
Scenario-led interaction

Custom Storyline
Premium visual storytelling
Tap each area below to expand details
Fast, responsive, accessible modules with clean visual design and consistent navigation.
Advanced service scenarios, branching, custom interactions and premium visual storytelling.
Fully bespoke web based learning ecosystems with premium branding and rich media.
Reliable packaging and testing across LMS environments with consistent tracking.
Forward compatible data capture for richer analytics across the six service modules.
Visibility of learner progress, completion and service capability tracking.
A reusable Nissan advisor and customer library shared across every module.

Packaged, tested and validated against the target LMS before delivery.
Desktop prioritised design with tablet compatibility for dealership use.
Modular build system so the six modules can roll out in phases.
Templates, style guides and reusable components across all six modules.
Full handover with documentation, asset libraries and build guides.
Structured feedback loops and analytics to refine learning effectiveness.
Buddy concept exploration
Recent Buddy concepts demonstrate how character, storytelling and memorable visual design can make digital learning feel more human.
Live Buddy concepts at each build level, so Nissan can see exactly what the Rise, Storyline and custom HTML pathways look and feel like before choosing one.
This concept was created to show how Articulate Rise can be elevated into something far more engaging, polished, and modern than a standard module. Built around body electrical systems, it uses clean visual design, microlearning structure, audio support, and strong pacing to make technical knowledge easier to absorb. The concept proves that even at the most cost effective level, Nissan can still deliver learning that feels premium, clear, and enjoyable to complete.
Rise pathway — fixed band pricing from AUD $2,302 per module
This concept refreshes a traditionally dry topic with a cleaner, more modern, and more approachable experience. Because our core team has worked on this type of Nissan course before, the concept shows how existing content can be reimagined with better pacing, stronger visual hierarchy, and a more confident digital feel. The result is something more approachable, more engaging, and more in tune with the future facing nature of Nissan's product and technical learning.
Rise pathway — fixed band pricing from AUD $2,302 per module
This concept was designed to show a more premium and contemporary direction for Storyline within the Nissan environment. It brings together modern Nissan inspired typography, stronger interaction design, and scenario based learning with a more creative edge. The final experience feels more dynamic, more polished, and more memorable, while still being practical enough for real production use. It also demonstrates how humour, gamified interactions, and scenario choice can be used to create stronger learner interest and better knowledge application.
Storyline pathway — fixed band pricing from AUD $6,952 per module
This concept shows how Storyline can deliver a product module that feels modern, relevant, and distinctly Australian. It combines cost effective AI assisted imagery, structured scenarios, and interactive knowledge games to make the learning more memorable and enjoyable. The tone has personality, the design feels more current, and the overall experience demonstrates how product training can move beyond static information into something more engaging and brand relevant.
Storyline pathway — fixed band pricing from AUD $6,952 per module
This concept is a bold, highly creative take on product learning, designed to show how Nissan can break from expected formats and create something truly memorable. Inspired by retro racing culture and a futuristic cell shaded visual style, it blends humour, gamification, and personality into a concept that feels distinctive and future ready. It is highly adaptable, easy to evolve over time, and demonstrates how learning can feel more like entertainment without losing its instructional purpose.
Storyline pathway — fixed band pricing from AUD $6,952 per module
Nissan TV is a premium custom HTML concept built to feel more like a modern streaming platform than a traditional learning module. Using an episode based Nissan+ style approach, it organises learning into highly engaging microlearning experiences that blend video, audio, scenario based learning, and knowledge checks in one cohesive environment. It also showcases the full strength of OPAL, including responsiveness, search, translation support, review functionality, and edit capabilities for administrators. This is a concept designed to show how Nissan learning could become a true digital ecosystem rather than a collection of standalone modules.
Custom HTML pathway — reusable template $15,000 plus module builds from AUD $5,952
This concept was created to showcase how Nissan can use Unity and XR-style gamified learning to deliver a more immersive and memorable product experience. Built as a fully 3D interactive environment, it allows learners to discover new Nissan models in a more spatial, hands-on way, exploring vehicles such as the Navara and Pathfinder up close from multiple angles. Rather than simply reading about features, users can move through a premium digital space, interact with the vehicle, and build stronger familiarity through exploration, engagement, and visual discovery. The concept demonstrates how short-form immersive learning can create greater energy around new models while also improving feature understanding and product confidence.
Immersive enhancement — quoted individually
These are creative references showing the range of experiences Buddy can develop. The final NSSW NEXT design would be tailored specifically to Nissan's brand, learners and service environment.
Buddy's recommendation
Custom HTML gives Nissan one connected learning journey today and a reusable foundation for future service, dealership and product learning.
Our recommended approach: Custom HTML
Approximately $69,000
ex. GST · exact investment $68,724
Because NSSW NEXT includes multiple related modules, Buddy recommends creating a reusable custom HTML learning template.
The initial investment establishes the visual style, navigation, layouts that work on all devices, interactive parts and overall customer journey. This template is then reused across all six modules and can continue to support future Nissan learning programs.
View recommended quoteInvestment
Each module build is $1,000 less than its equivalent Storyline module because the shared template and building blocks are created once.
Other delivery options
Rise
$18,616
ex. GST
Best for simple, fast and largely linear learning.
Rise + Storyline hybrid
$39,494
ex. GST
A blended alternative using Rise with selected embedded interactions.
Storyline
$56,224
ex. GST
Best for individual modules requiring advanced interactions.
Why Buddy recommends HTML
Rather than building every module from scratch, we create one design and set of shared parts that powers the whole programme. This template is then reused across all six modules and can support future Nissan service, dealership and product learning.
Build once, use everywhere
The same navigation, layouts, interactions and design parts are shared across every module.
$1,000 less per module than Storyline
Because the shared template is already created, each HTML module costs exactly $1,000 less than its Storyline equivalent.
One consistent learner journey
Learners experience the same look, feel and structure throughout the complete NSSW NEXT programme.
Ready to grow
Future modules can build on the established template without starting the design process again.
Nissan is not charged per minute. Every module is priced using the fixed development bands submitted in Buddy's BAFO response, so the investment is locked in before production begins.
1. Count the supplied content
All supplied text across the 6 final documents was counted: 17,929 words in total.
2. Convert words to learning minutes
At approximately 120 words per learning minute, the programme is about 149 minutes, or 152 estimated minutes across the 6 modules once each is rounded up.
3. Allocate each module to a band
Each module falls into the next applicable submitted band of 25, 40 or 60 minutes. Service Marketing is approximately 43 minutes, so it sits in the 60-minute band.
4. Total the fixed band prices
The module band prices are added together to give the programme investment for the chosen build level. No per-minute reconciliation applies inside a band.
| Submitted band | Rise | Storyline | Custom HTML module build |
|---|---|---|---|
| Up to 25 minutes | $2,302 | $6,952 | $5,952 |
| Up to 40 minutes | $3,456 | $10,440 | $9,440 |
| Up to 60 minutes | $4,798 | $14,488 | $13,488 |
Pricing protection: if instructional design reduces or increases a module's duration but it stays inside the same band, the price does not change. Only a move into a different band changes that module's price, and any change is agreed with Nissan in writing before build.
Important pricing note
The investment is built from Nissan's submitted BAFO development bands (25, 40 and 60 minutes) rather than a per-minute rate.
The current allocation reflects an estimated 152 minutes across the 6 modules. Buddy will complete an instructional design audit before development, and any module that moves into a different band will be confirmed with Nissan in writing before build.
Long-term value
HTML provides Nissan with more than six individual modules. It creates a reusable learning system that can grow with future service, dealership and product training. New modules can use the same proven layouts, interactions, navigation and design language.
This follows the successful approach used for Nissan product modules such as Ariya and X Trail. Rather than rebuilding the experience each time, Nissan can build upon an established template that already works visually, technically and from a learner-experience perspective.
The more the template is reused, the greater the long-term value for Nissan.
The template can be reused and expanded for future Nissan learning.
Every module feels like part of one connected and carefully designed experience.
Future modules can build upon parts that have already been designed, developed and tested.
The experience can be designed around Nissan’s brand, content and learners.
New content, modules and functionality can be added without starting again.
Uses the same reusable-template principle applied to Nissan product learning, including Ariya and X Trail.
01
$15,000 reusable HTML template
02
Six modules use the shared template
03
Future modules reuse the established system
HTML is not simply the premium option for these six modules. It is an investment in a reusable Nissan learning system that can support future programs.
Module-by-module breakdown
| Module | Est. minutes | Band | Rise | Storyline | Custom HTML |
|---|---|---|---|---|---|
| Service Marketing | 43 min | 60-minute band | $4,798 | $14,488 | $13,488 |
| Service Appointment | 27 min | 40-minute band | $3,456 | $10,440 | $9,440 |
| Service Reception | 29 min | 40-minute band | $3,456 | $10,440 | $9,440 |
| Service Work & Quality Control | 21 min | 25-minute band | $2,302 | $6,952 | $5,952 |
| Vehicle Return | 10 min | 25-minute band | $2,302 | $6,952 | $5,952 |
| Follow-up & Service Readiness | 22 min | 25-minute band | $2,302 | $6,952 | $5,952 |
| Reusable HTML template and design | — | One-off | — | — | $15,000 |
| Connected modules and shared quality review | — | One-off | — | — | $3,500 |
| Total | 152 min | 1 × 60 · 2 × 40 · 3 × 25 | $18,616 | $56,224 | $68,724 |
Each module is priced at the fixed price of its submitted development band, not per minute. Totals reflect the full 152 minute programme across 6 modules. Every Custom HTML module build is exactly $1,000 below its Storyline equivalent because the reusable template, building blocks and shared functionality are created once and shared across all six modules.
Included in all three pathways
Video clarification
Included within the selected module development price. When supplied videos are placed or divided throughout the modules, their runtime is not added again to the document-derived pricing estimate. This avoids double-counting supporting content already included within the selected module build. This option covers editing and placement of supplied, approved footage. It does not include extensive visual restoration, new filming, advanced animation, replacement narration or major sound repair.
AI-animated and hand-animated explainer videos are optional and separately priced — see the three video production options below.
Video production
Nissan will provide existing NSSW NEXT video material. Buddy can use the supplied footage as provided, restructure it throughout the modules or develop new animated content where a more engaging treatment is required.
6
Supplied videos
5 min
Average runtime each
30 min
Total supplied runtime
$250 / $2,000
AI / custom animation per minute
Included at no additional cost
Buddy can place the complete supplied video within the module or divide it into shorter sections and position each section at the most relevant point in the learning journey.
Included within the selected module development price.
When supplied videos are placed or divided throughout the modules, their runtime is not added again to the document-derived pricing estimate. This avoids double-counting supporting content already included within the selected module build. This option covers editing and placement of supplied, approved footage. It does not include extensive visual restoration, new filming, advanced animation, replacement narration or major sound repair.
A supplied video divided into three learning chapters and placed throughout a module.
AUD $250 per finished minute — approximately $7,500 for 30 minutes
Transform approved content into a contemporary animated sequence using AI-generated visuals, narration and carefully directed motion.
Best for
Rate includes AI voice-over, background music, custom graphics and captions. Based on the six supplied videos averaging five minutes each (approximately 30 minutes in total), a full AI-animated rebuild is approximately $7,500 ex. GST. Final pricing depends on approved duration, visual complexity and revision rounds.
An approved script moving through generated visual frames, narration and a finished animated scene.
AUD $2,000 per finished minute — approximately $60,000 for 30 minutes
A fully bespoke 2D explainer designed, illustrated and hand-animated in Adobe After Effects.
Best for
Rate includes voice-over, background music, original custom graphics and captions. At approximately 30 minutes of total runtime a full hand-animated programme is approximately $60,000 ex. GST, so it is usually applied selectively to flagship content. Each explainer is confirmed after its duration, script, storyboard and visual style are approved.
A professional workflow from sketch to storyboard, illustration, After Effects animation and final video.
Supplied NSSW NEXT videos
| Video | Format | File size | Playback duration |
|---|---|---|---|
| Service Marketing | MP4 | Approximately 81.2 MB | Approximately 5 minutes |
| Service Appointment | MP4 | Approximately 70.1 MB | Approximately 5 minutes |
| Service Reception | MP4 | Approximately 84.9 MB | Approximately 5 minutes |
| Service Work | MP4 | Approximately 63.2 MB | Approximately 5 minutes |
| Vehicle Return | MP4 | Approximately 73.5 MB | Approximately 5 minutes |
| Service Follow-up | MP4 | Approximately 52.0 MB | Approximately 5 minutes |
Each supplied video runs for approximately 5 minutes, giving roughly 30 minutes of existing footage across the six modules. Exact playback durations will be confirmed from the original media files during project commencement.
Video option comparison
| Option | Production approach | Cost | Best for |
|---|---|---|---|
| Supplied video integration | Existing footage | Included | Efficient use of approved Nissan material |
| AI animation | AI-generated imagery, AI voice-over, music and directed animation | AUD $250 per finished minute | Engaging and efficient new animated content |
| Hand-animated 2D explainer | Bespoke Adobe After Effects production with custom graphics | AUD $2,000 per finished minute | Premium flagship storytelling |
Representative production examples only. These are not finished Nissan content.
Optional extras
These optional enhancements can be added to any suitable development pathway after discovery. They sit outside the base quote so the core investment stays clear.
Transform the booklet into an interactive service journey that links each key action to relevant modules, behaviours and customer outcomes.
Built on Buddy's recommended template
Investment
$68,724 ex. GST for the six-module suite
The reusable template creates one consistent Nissan learning experience now, while giving future service, dealership and product modules an established system to build upon.
Estimated project timeline
The six modules will move through a staged design, storyboard, development and review process. Where practical, modules will overlap to create an efficient production schedule while still providing Nissan with clear review and approval points.
Estimated program
Approximately 20 weeks
Delivery approach
Staggered module production
Client review
Up to 5 business days at each review stage
Recommended solution
Reusable Custom HTML template
Foundation
Supports every module
Initial screen-design concepts
Nissan design review and selection
Reusable Custom HTML template
Template quality checking
Module 1 — Service Marketing
43 minutes · long module
Storyboard development
Nissan storyboard review
Alpha development
Nissan Alpha review
Alpha changes and Gold preparation
Nissan Gold review
Final changes, voice-over, quality checking and release
Module 2 — Service Appointment
27 minutes · medium module
Storyboard development
Nissan storyboard review
Alpha development
Nissan Alpha review
Alpha changes and Gold preparation
Nissan Gold review
Final changes, voice-over, quality checking and release
Module 3 — Service Reception
29 minutes · medium module
Storyboard development
Nissan storyboard review
Alpha development
Nissan Alpha review
Alpha changes and Gold preparation
Nissan Gold review
Final changes, voice-over, quality checking and release
Module 4 — Service Work and Quality Control
21 minutes · standard module
Storyboard development
Nissan storyboard review
Alpha development
Nissan Alpha review
Alpha changes and Gold preparation
Nissan Gold review
Final changes, voice-over, quality checking and release
Module 5 — Vehicle Return
10 minutes · short module
Storyboard development
Nissan storyboard review
Alpha development
Nissan Alpha review
Alpha changes and Gold preparation
Nissan Gold review
Final changes, voice-over, quality checking and release
Module 6 — Follow-up and Service Readiness
22 minutes · standard module
Storyboard development
Nissan storyboard review
Alpha development
Nissan Alpha review
Alpha changes and Gold preparation
Nissan Gold review
Final changes, voice-over, quality checking and release
Program completion
Final suite testing and delivery confirmation
Foundation
Supports every module
Module 1 — Service Marketing
43 minutes · long module
Module 2 — Service Appointment
27 minutes · medium module
Module 3 — Service Reception
29 minutes · medium module
Module 4 — Service Work and Quality Control
21 minutes · standard module
Module 5 — Vehicle Return
10 minutes · short module
Module 6 — Follow-up and Service Readiness
22 minutes · standard module
Program completion
This timeline is an estimate based on final source materials being supplied at commencement, consolidated feedback being returned within the nominated review windows and no major changes being introduced after approval. The staggered approach allows modules to progress efficiently while maintaining clear quality and approval gates.
Review gates in every module
Storyboard review
Nissan reviews the learning structure, content flow and planned interactions.
Alpha review
Nissan reviews the developed module and provides one consolidated round of feedback.
Gold review
Nissan performs final validation before release.
To maintain the estimated schedule, consolidated Nissan feedback should be supplied within 3 to 5 business days at each review stage. Delayed approvals or substantial changes to previously approved content may affect dependent module dates.
Production workflow
Key milestones
Planning allowances used
Project workflow
Eight stages from discovery to hypercare, with source validation and instructional design completed before any build begins.
Indicative timeline
Discovery and source validation
2 weeks
Instructional design
3 weeks
Visual direction and screen design
2 weeks
Storyboard (six modules)
4 weeks
Alpha build
5 weeks
Beta and UAT
3 weeks
Gold master
1 week
LMS release and hypercare
30 days
Phases may overlap. Timings assume one consolidated Nissan feedback response per review round.
Assumptions
The six modules will be presented only as NSSW NEXT modules.
Nissan will provide the latest approved 15 Key Actions booklet.
Nissan will confirm the correct numbering and terminology where source materials conflict.
Nissan will provide original SCORM packages where available.
Nissan will provide relevant NSSW NEXT videos.
Existing SCORMs and videos are reference inputs and do not automatically define the new design.
The current duration is an estimate derived from the supplied Word documents.
The approved storyboard will determine final output duration.
One consolidated Nissan feedback response is required per review round.
Significant new content supplied after storyboard approval may require a change request.
Placement or basic restructuring of supplied Nissan videos is included in the selected module build price.
AI-animated videos are optional and separately priced.
Hand-animated Adobe After Effects explainers are optional and separately priced.
Nissan will provide the highest-quality available source video files.
Nissan will confirm usage rights for all supplied footage, imagery, music and narration.
Video duration and final scripts must be approved before optional video production begins.
Major restoration, reshooting, extensive audio repair, translation and replacement narration will be separately scoped.